Monday, April 25, 2011

Company Predictive Markets - What's in it for me?

What's in it for me? That is the question that your employees will ask if you try to enforce the use of predictive markets...or quite frankly, any other new tool or resource that will affect their current job responsibilities. The company MUST display the benefits of such a tool. Not only do they need to illustrate the benefits, they must do so in an informative, yet innovative way. People don't like change. But if they can see how it's going to make their job easier and can have a little bit of fun along the way, then it might just work.

But don't even bother if your corporate culture doesn't support it. You can try as hard as you can, you can try to illustrate all of the benefits and do all of this in the funnest (yes, I know that's not a word) way possible, but if your company culture won't support it, then there's no point...

2 comments:

  1. I agree - adding one more thing to an employee's list of daily to do items will likely get you the response of "what's in it for me?" Add the responsibility without disclosure and you're likely to have a lot of grumbling and moaning. If the employees can see how it benfits the company and how it benefits them as an individual they are much more likely to participate willingly.

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  2. Great point. Meaningful incentives are key. But, in addition to the carrot, I think that you need to involve a little bit of the stick. I don't think it has to be anything major, nor should it be.

    For example, on my current project, I know that if I want client staff to do anything, I need to be sure to email client staff my request, and copy their direct supervisors. Certainly there isn't any real punitive effect here, but they know their sups are aware of the request, and most people want to look good in front of their bosses.

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